Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

By:

Bearden, William O

Contributor(s):

Netemeyer, Richard G

Material type: Text

TextPublication details: California Sage Publication, Inc 2011Edition: 3rd edDescription: 603pISBN:

9781412980180

Subject(s):

Marketing Research

DDC classification:

658.83 BEA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.83 BEA (Browse shelf(Opens below))	Not For Loan		M0028126

Total holds: 0

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Caveats and Cautions
Evaluation of Measures
Reliability
Construct Validity
Other Issues to Consider
Summary
References
2. Traits and Individual Difference Variables
Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept
Scales Related to Consumer Compulsiveness and Impulsiveness
Scales Related to Country Image and Affiliation
Scales Related to Consumer Opinion Leadership and Opinion Seeking
Scales Related to Innovativeness
Scales Related to Consumer Social Influence
3. Values and Goals
General Values
Appendix to General Values
Values Related to Environmentalism and Socially Responsible Consumption
Values Related to Materialism and Possessions/Objects
Appendix to Materialism and Possessions/Objects
Values Related to Goal Orientations and Planning
4. Involvement, Information Processing, and Affect
Involvement General to Several Product Classes
Purchasing Involvement
Scales Related to Information Processing: Optimal Stimulation Measures
Scales Related to Processing Style
Scales Related to Affect
5. Reactions to Marketing Stimuli
Measures Related to Ad Emotions and Ad Content
Measures Related to Brand/Product Responses and Shopping Styles
Measures Related to Pricing Responses
6. Attitudes about the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace
Consumer Attitudes toward Business Practices and Marketing
Scales Related to Post- Purchase Behavior: Consumer Discontent
Business Attitudes toward the Marketplace
7. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues
Job Satisfaction Measures
Role Perceptions/Conflict
Job Burnout/Tension
Performance Measures
Control and Leadership
Organizational Commitment
Sales/Selling Approaches
Inter-/Intrafirm Issues of Influence and Power
Other Measures Related to Interfirm Issues

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