The International Dictionary of Marketing: Over 2,000 Professional Terms and Techniques

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Material type: Text

TextPublication details: London Kogan Page Limited 2002Description: 441pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.8 YAD (Browse shelf(Opens below))	Not For Loan		M13293

Total holds: 0

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Previous	658.8 SOC Social Marketing Vol. 4: Social Marketing in Developing Countries	658.8 SOC Social Marketing Vol. 6: Social Marketing in Developing Countries	658.8 STA Fundamentals of Marketing	658.8 YAD The International Dictionary of Marketing: Over 2,000 Professional Terms and Techniques	658.8001 MAR Marketing Theory Vol. - I: The Development of Marketing Theory and its Philosophical Underpinnings	658.8001 MAR Marketing Theory Vol. - II: Major Theoretical Debates and Contemporary Issues in Marketing Theory	658.8001 MAR Marketing Theory Vol. - III: The Impact of Theory on Representations of the Consumer and the Marketing Organisation	Next

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