Case Studies on Multinational Corporations in India Vol. - I

By: Material type: TextTextPublication details: Hyderabad ICFAI 2004Description: 363pDDC classification:
  • 658.18 CAS
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Table of Contents MARKETING Hyundai's Marketing Strategies in India Honda's Marketing Strategies in India Cielo - A Car in Trouble LG's Marketing Strategy in India Samsung's Marketing Strategy in India Cartoon Network - The Indian Experience Discovery Channel - Discovering India Kellogg's Indian Experience Fast Food Fables Coca Cola India's Thirst for the Rural Market Hindustan Lever - Rural Marketing Initiatives Tupperware in India Amway's Indian Network Marketing Experience STRATEGY Canon in India: Restructuring to Survive Gillette's Restructuring in India Reebok's Game Plan in India Germany's Henkel in the Indian FMCG Industry Timex in India Pepsi's Entry into India - A Lesson in Globalization The MTV/Channel (V) Rivalry in India BBC World in India Leaving India - The Peugeot Story OTHERS AREAS Buyback of Shares by MNCs in India The BAT-ITC Tussle

There are no comments on this title.

to post a comment.
© 2025 by NIMA Knowledge Centre, Ahmedabad.
Koha version 24.05