Case Study Solutions: Marketing

Table of Contents PART I THEORY AND TECHNIQUE FOR SOLVING CASE STUDIES 1 Introduction 2 Case Study Method 3 Steps for Solving a Case Study PART II CASE STUDIES, SOLUTIONS AND EXERCISES FOR SELF-STUDY 4 Case 1General Problems for Learning the Method of Solving Case Studies INTERVIEW AT MUMBAI 5 Discussion of the Solution INTERVIEW AT MUMBAI 6 Case 2 Case Study for Exercise FROM INTERVIEW TO RECRUITMENT 7 Case 3 Decision-Making HOLIDAY DUTY 8 Discussion of the Solution HOLIDAY DUTY 9 Case 4 Case Study for Exercise THE INFORMAL BOSS 10 Case 5 Determining Market Size GYMNASIUM AND HEALTH RESORT 11 Discussion of the Solution GYMNASIUM AND HEALTH RESORT 12 Case 6 Case Study For Exercise TRUTH FINDERS PVT LTD 13 Case 7 Market Feasibility Report RUPALI CAFÉ 14 Discussion of the Solution RUPALI CAFÉ 15 Case 7 Case Study For Exercise THE CASE OF WATERBEDS 16 Case 9 Advertisements for a Product Launch TEA TABLETS 17 Discussion of the Solution TEA TABLETS 18 Case 10 Case Study For Exercise ADVERTISING FOR SUPER FLASK LTD 19 Case 11 Pricing Strategy PRICING OF AN INNOVATIVE PRODUCT 20 Discussion of the Solution PRICING OF AN INNOVATIVE PRODUCT 21 Case 12 Case Study for Exercise QUALITY BATHING SOAP 22 Case 13 Distribution Channel THE WONDER DRUG 23 Discussion of the Solution THE WONDER DRUG 24 Case 14 Case Study for Exercise SWITCHEX COMPANY 25 Case 15 Data Gathering for Marketing Research AFTER-SALES: AN INVESTMENT FOR CUSTOMER SATISFACTION 26 Discussion of the Solution AFTER-SALES: AN INVESTMENT FOR CUSTOMER SATISFACTION 27 Case 16 Case Study for Exercise REFRIGERATION COMPRESSOR MARKET 28 Case 17 Industrial Marketing APEX ELECTRICAL COMPANY LTD 29 Discussion of the Solution APEX ELECTRICAL COMPANY LTD 30 Case 18 Case Study for Exercise NATIONAL TOOLS LTD PART III CASE STUDIES, HINTS FOR SOLUTIONS AND EXERCISES FOR SELF-STUDY 31 Case 19 Salesmen Costs SALESMEN COSTS 32 Hints About the Solution SALESMEN COSTS 33 Case 20 Case Study for Exercise PERFORMANCE OF 4 SALESMEN 34 Case 21 Exports EXPORTS FROM HINDUSTAN TELECOMMUNICATION SYSTEMS LIMITED 35 Hints About the Solutions EXPORTS FROM HINDUSTAN TELECOMMUNICATION SYSTEMS LIMITED 36 Case 22 Case Study For Exercise AN EXPORT MANAGER'S CAREER 37 Case 23 Marketing and Government PRISONS AS AN INDUSTRY 38 Hints About the Solution PRISON AS AN INDUSTRY 39 Case 24 Case for Exercise AWARENESS ABOUT INCENTIVES FOR SMALL-SCALE INDUSTRIES 40 Case 25 Marketing of R & D BEER CLARIFIER 41 Hints About the Solution BEER CLARIFIER 42 Case 26 Case for Exercise THE SECRET PROJECT 43 Case 27 Segmentation SATISH: THE MEATWALLA 44 Hints About the Solution SATISH: THE MEATWALLA 45 Case 28 Case for Exercise SEGMENTATION OF THE INDIAN CAR MARKET PART IV CASE STUDIES FOR THE CLASSROOM 46 Case 29 Marketing of Perishable Products THE CASE OF PERISHING RENTS 47 Case 30 Marketing Organization TWO HORSES RIDER 48 Case 31 Sales Planning '?' 49 Case 32 Bills Receivable PILLAI PRODUCTS PVT LTD 50 Case 33 Customer Behaviour MODERNIZING SALES OUTLETS 51 Case 34 Consumer Profile CHAITANYA KUNDAN ASSOCIATES 52 Case 35 Consumer and Competition SWAN TEXTILE MILLS LTD 53 Case 36 Sampling Techniques GOA IN RAINS 54 Case 37 Transportation WAREHOUSES AND TRANSPORTATION 55 Case 38 Exports PRICE DIFFERENTIAL 56 Case 39 Exports GEN-POWER CONTROL LTD 57 Case 40 Societal Marketing THE EGG AND MILK STORY 58 Case 41 Advertising for Rural markets KRISHNA KHAD NIGAM, KALYAN 59 Case 42 Marketing of Services CASE: VILLAGE VOLVO 60 Case 43 International Trade THE GILLETTE CO 61 Case 44 Foreign Market Analysis VENDING MACHINES 62 Case 45 Competitive Marketing POSITIONING OF CHAP-PALS PART V CASE STUDIES FOR SYNDICATE WORK 63 Case 46 competitive Marketing THE DIAPER WAR: KIMBERLY-CLARK VERSUS PROCTOR & GAMBLE 64 Case 47 Strategic Marketing Management THE CASE OF NIRULA'S 65 Case 48 Marketing Plans NATIONAL PHARMACEUTICAL LTD 66 Case 49 Marketing of Voluntary Organizations THE MFA COUNCIL 67 Case 50 Corporate Marketing Plans ECONOMIC GROWTH THROUGH FRUIT PROCESSING 68 Case 51 Failure Analysis THE CASE OF NURSERY SCHOOLS