Cases in Consumer Behaviour

Table of Contents 1 HOLD ME, THRILL ME, TASTE ME, LOVE ME Damien McLoughlin 2 YARNER WATER Ann Fagraeus, Maths Lundgren and Hans Rynnel 3 THE BODY SHOP: SOCIETAL VALUES IN THE STORE Gerrit Antonides 4 ATTITUDES TOWARDS RECYCLING OF HOUSEHOLD WASTE Maria Piacentini 5 THE CASE OF THE MODEL RAILWAY PURCHASE Erich Kirchier and Christa Rodler 6 BUT MARRIAGE MEANS SHARING - DOESN'T IT...? Carole B. Burgoyne 7 'No ONE BUYS NO NAME TRAINERS...' Margaret K. Hogg and Samantha C. Herelle 8 I'M IN CONTROL JacobineJ. Mannak and Jan P. L. Schoormans 9 PRODUCT PLACEMENT Daniel Read 10 ADVERTISING WITH POWER OR SUSPICION ? Mark D. de Kruijk and W. Fred van Raaij 11 FOOD SHOPPING STYLES IN HUNGARY Judit Simon, Agnes blofmeister-Tóth and Tamás Gyulavári 12 Huiuy - ONLY WHILST STOCKS LAST...? Erica J. Betts and Peter J. McGoldrick 13 CONSUMER BORROWING DECISIONS Rob Ranyard 14 A SINGLE CURRENCY FOR EUROPE - THE EURO W. Fred van Raaij and Yvonne M. van Everdingen 15 AGE-LITE Petra L. Klumb 16 DISSATISFIED WITH DOING THE DISHES Joost Loef 17 THE BEHAVIOUR OF THE YOUNG TOWARDS LUXURY PRODUCTS Danielle Allérès 18 PASTA IN EUROPE George G. Panigyrakis and Cleopatra A. Veloutsou 19 ANDREX COMES OUT OF THE CLOSET Adrienne Yentis and Julian Bond 20 CONSUMERS' EVALUATIONS OF PRODUCTS lABELLED 'MADE IN EUROPE' Günter Schweiger, Gerald Häubl and Geroen Friederes