Cases in Marketing Management

Contributor(s):

Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2012Description: 523pISBN:

9788132110194

Subject(s):

Marketing - Management - Case Studies

DDC classification:

658.8 CAS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 CAS (Browse shelf(Opens below))	Available		M0029348

Total holds: 0

1.The Nature of Marketing Management
Chantale and Clinton Call for Service
2.Market Analysis
Genicon: A Surgical Strike Into Emerging Markets
HyundaiCard's Marketing Strategy
TerraCycle, Inc.
3.Data Warehousing
Air Miles Canada: Rebranding the Air Miles Reward Program
Conroy's Acura: Customer Lifetime Value and Return on Marketing
4.Building a Customer-Oriented Marketing Department
A Difficult Hiring Decision at Central Bank
Boman Communications
5.Customer Acquisition Strategies and Tactics
Ruth's Chris: The High Stakes of International Expansion
The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Best Buy Inc.
Dual Branding in China
6.Pricing
Hanson Production: Pricing for Opening Day
Sy.Med Development, Inc.
Arvind Mills: Re-Evaluating Profitability
7.Advertising, Alternative and Direct Marketing
La Hacienda del Sol
Shoppers Stop
Targeting the Young
Eat2Eat.com
8.Sales Promotions
SC Johnson: Planning Coupon Promotions
Phillips Foods, Inc.: Introducing King Crab to the Trade
Boots: Hair-Care Sales Promotion
9.Personal Selling
Global Source Healthcare: Allocating Sales Resources
Spectrum Brands, Inc.
The Sales Force Dilemma
Biomed Co., Ltd.: Designing a New Sales Compensation Plan
10.Internal Communications
Retail Execution: Linens 'n Things
GDR Versus Kodak
Bart Film Scanner
11.External Communications
Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership
"Hips Feel Good"
Dove's Campaign for Real Beauty
New Balance: Developing an Integrated CSR Strategy
12.Distribution and Supply Chain Management
YvesCreations LLC: Alex Goes to Hollywood
Eureka Forbes Ltd.: Growing the Water Purifier Business
Kraft Foods: The Coffee Pod Launch
13.Website and Internet Management
The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?
Anduro Marketing: Internet Services Vs. Software Sales
Molson Canada: Social Media Marketing
14.Customer Retention and Recovery
Ten Thousand Villages of Cincinnati: The First Year and Beyond
Personal Shoppers at Sears: The Elf Initiative
15.Marketing Control
Microsoft and the Xbox 360 Ring of Death
Kenexa

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