Case Studies on The Global Retailing Industry
Material type:
TextPublication details: Hyderabad The ICFAI University Press 2007Description: 453pISBN: - 9788131400647
- 658.87 GLO
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.87 GLO (Browse shelf(Opens below)) | Available | M0027612 |
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| 658.87 FUL Choosing, Buying and Running a Successful Retail Business | 658.87 GIL Retail Marketing Management | 658.87 GLO Case Studies on The Global Retailing Industry | 658.87 GLO Case Studies on The Global Retailing Industry | 658.87 GUP International Retailing: Text and Readings | 658.87 HAS Retail Management | 658.87 INT International Retail Marketing: A Case Study Approach |
Section I: Strategic Management
Titan
Tesco
Wal-Mart
Gucci
McDonald's
Section II: Brand Management
Titan: Building a Brand
LVMH - Building Star Brand
Wal-Mart in 2004 Creating a New Image
Benetton Group: Evolution of Communication Strategy
The Gap: Repositioning through Store Revamp
Starbuck: Evolution of a Global Brand
Tanishq: Building a Jewellery Brand
Section III: Managing Global Expansion
IKEA: Managing Global Expansion
Wal-Mart in 2005: Managing Globalization
Zara: Expansion Blues
Wal-Mart: Scaling Up Operation in China
Section IV: Managing Human Resource
Wal-Mart: Shaping the Organizational Culture
Wal-Mart: Managing Succession Planning
Section V: Risk Management
Prada: The IPO Dilemma
Financial Risk Management at J Sainsbury
Financial Risk Management at Tesco
Financial Risk Management at Wal-Mart
Financial Risk Management at McDonald's
Section VI: Corporate Governance
Corporate Governance at Tesco
Corporate Governance at Albertson's
Corporate Governance at Wal-Mart
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