Global Marketing: 10 Selected Case Studies

By: Material type: TextTextPublication details: Mumbai Forbes Gokak Ltd. 2006Description: 135pSubject(s): DDC classification:
  • 658.848 KUM
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Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.848 KUM (Browse shelf(Opens below)) Available M0020773
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Table of Contents Case 1: easyJet: The Web's Favorite Airline Case 2: easyEverything: Taking Internet to the Masses Case 3: Akzo Nobel: Managing the Brand Portfolio Case 4: Medi-Cult: Pricing a Radical Innovation Case 5: SwissAir: Reposition a Premium Brand Case 6: Retail: Loyalty Wars in the UK Case 7: Gramaphone: The Digital Challenge Case 8: Wal-Mart: Competing in the Global Market Case 9: Yahoo: From Free to paid Services Case 10: Carrefour: Opportunities in Mexico

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