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Global Marketing: 10 Selected Case Studies

By:

Kumar, Nirmalya

Material type: Text

TextPublication details: Mumbai Forbes Gokak Ltd. 2006Description: 135pSubject(s):

Global Marketing

DDC classification:

658.848 KUM

List(s) this item appears in: Nirmalya Kumar

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.848 KUM (Browse shelf(Opens below))	Available		M0020773

Total holds: 0

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Previous	658.848 KOT Global Marketing Management	658.848 KUL International Marketing Management	658.848 KUM International Marketing Research	658.848 KUM Global Marketing: 10 Selected Case Studies	658.848 LAM Global Marketing	658.848 LAM Global Marketing	658.848 LAM Handbook of Global Marketing	Next

Table of Contents Case 1: easyJet: The Web's Favorite Airline Case 2: easyEverything: Taking Internet to the Masses Case 3: Akzo Nobel: Managing the Brand Portfolio Case 4: Medi-Cult: Pricing a Radical Innovation Case 5: SwissAir: Reposition a Premium Brand Case 6: Retail: Loyalty Wars in the UK Case 7: Gramaphone: The Digital Challenge Case 8: Wal-Mart: Competing in the Global Market Case 9: Yahoo: From Free to paid Services Case 10: Carrefour: Opportunities in Mexico

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