Global Marketing: 10 Selected Case Studies
Material type:
- 658.848 KUM
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.848 KUM (Browse shelf(Opens below)) | Available | M0020773 |
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658.848 KOT Global Marketing Management | 658.848 KUL International Marketing Management | 658.848 KUM International Marketing Research | 658.848 KUM Global Marketing: 10 Selected Case Studies | 658.848 LAM Global Marketing | 658.848 LAM Global Marketing | 658.848 LAM Handbook of Global Marketing |
Table of Contents Case 1: easyJet: The Web's Favorite Airline Case 2: easyEverything: Taking Internet to the Masses Case 3: Akzo Nobel: Managing the Brand Portfolio Case 4: Medi-Cult: Pricing a Radical Innovation Case 5: SwissAir: Reposition a Premium Brand Case 6: Retail: Loyalty Wars in the UK Case 7: Gramaphone: The Digital Challenge Case 8: Wal-Mart: Competing in the Global Market Case 9: Yahoo: From Free to paid Services Case 10: Carrefour: Opportunities in Mexico
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