Marketing Management Vol. - II

By:

Mukund, A

Contributor(s):

ICFAI

Material type: Text

TextSeries: Case Study SeriesPublication details: Hyderabad The Institute of Chartered Financial Analysts of India 2003Description: 186pISBN:

9788178811222

Subject(s):

Marketing

DDC classification:

658.8 MAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 MAR (Browse shelf(Opens below))	Available		M15456

Total holds: 0

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Previous	658.8 MAR Marketing to Women: An Introduction	658.8 MAR The Marketing Whitebook 2006: The Essential Handbook for Marketers	658.8 MAR Marketing Management Vol. - I	658.8 MAR Marketing Management Vol. - II	658.8 MAR Marketing Practices in Developing Economy: Cases from South Asia	658.8 MAS Marketing: An Introduction	658.8 MAS The Marketing Game!	Next

Table of contents Banning Liquor Surrogate Advertising Film-Based Merchandising - Taking the Movies Home Himalaya Drug Company - Branding Ayurveda Hindustan Lever - Rural Marketing Initiatives Intel - The Component Branding Saga Maggi - Nestle's Problem Child ? Reinventing Cadbury Satyam iWay - Changing the Internet Browsing Experience in India The Indian Aviation Industry - Price Wars and More The Teleshopping Business in India

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