Strategic Alliances for Global Competetiveness: Marketing Strategies for Growth

Material type: FilmFilmPublication details: New Delhi IGNOU - Indira Gandhi National Open University 2001-02Description: 1 VCDSubject(s): DDC classification:
  • 658.16 MCP00248 IGN
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[Duration: Part 1 - 28:06 mins, Part 2 - 23:40 mins.]
Details the different strategies adopted in companies getting into alliances with each other for marketing products.

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