Strategic Integrated Marketing Communications

By:

Percy, Larry

Material type: Text

TextPublication details: 2014 Routledge LondonEdition: 2nd edDescription: 320pISBN:

9780415822091

Subject(s):

DDC classification:

658.802 PER

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 PER (Browse shelf(Opens below))	Available		M0030401

Total holds: 0

I. Introduction to IMC
1. Overview of IMC
2. Brands and IMC
3. Companies and IMC
Sect. II. Components of IMC
4. Traditional advertising
5. Traditional promotion
6. New media and other IMC options
7. Direct marketing and channels marketing
Sect. III. IMC messages
8. Message processing
9. Creative execution
Sect. IV. The IMC plan
10. Planning considerations
11. The IMC planning process
12. Finalizing and implementing the IMC plan

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