Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

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Material type: Text

TextPublication details: 2014 Jossey-Bass Publishers San FranciscoDescription: 262pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 HAL (Browse shelf(Opens below))	Available		M0030790

Total holds: 0

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Previous	658.827 HAI Brand Failures: The Truth about The 100 Biggest Branding Mistakes of All Time	658.827 HAI Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time	658.827 HAL Darwin's Brands: Adapting for Success	658.827 HAL Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers	658.827 HAM Branding Your Business: Promote Your Business Attract Customers Build Your Brand Through the Power of Emotion	658.827 HAN Primal Branding: Create Zealots for Your Brand, Your Company and Your Future	658.827 HAR Become the Brand of Choice	Next

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