Marketing: An Introduction

By:

Masterson, Rosalind

Contributor(s):

Pickton, David

Material type: Text

TextPublication details: 2014 Sage Publications Los AngelesEdition: 3rd edDescription: 582pISBN:

9781446266472

Subject(s):

Marketing

DDC classification:

658.8 MAS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 MAS (Browse shelf(Opens below))	Available		M0030644

Total holds: 0

PART ONE: THIS IS MARKETING
Marketing Today
The Marketing Environment
PART TWO: MAKING SENSE OF MARKETS
Buyer Behaviour
Market Segmentation, Targeting and Positioning
Marketing Research
PART THREE: THE MARKETING MIX
Product
Service Products
Promotion (Marketing Communications)
Place
Price
PART FOUR: MANAGING MARKETING
Building Brands Using the Marketing Mix
Marketing Planning

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