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1361.
The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1997
Availability: Not available: Institute of Management: Checked out (1).

1362.
Book Yourself Solid: The Faster, Easier and Most Reliable Systems for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 POR.

1363.
Bounce!: Failure, Resiliency and Confidence to Achieve Your Next Great Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 650.1 MOL.

1364.
Brand Enigma: Decoding the Secrets of Your Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley and Sons 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRU.

1365.
The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England John Wiley & Sons Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 GRA.

1366.
Brand Manners: How to Create the Self-Confident Organisation to Live the Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PRI.

1367.
Brand Spirit: How Cause Related Marketing Builds Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PRI.

1368.
Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley and Sons 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 TAY.

1369.
The Brand Who Cried "Wolf": Deliver on Your Company's Promise and Create Customers for Life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.828 DEM.

1370.
Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons (Asia) Pvt. Ltd. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.827095 TEM.

1371.
The Branding of MTV: Will Internet kill the Video Star by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 TEM.

1372.
Brands Laid Bare: Using Market Research for Evidence-based Brand Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England John Wiley & Sons Ltd. 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 FOR.

1373.
Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BRE.

1374.
Breakthrough Business Results with MVT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.4 HOL.

1375.
Bridge Accounting: Procedures, Systems and Controls by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 657 KET.

1376.
Broadbandits: Inside the 750 Billion Telecom Heist by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 650.11 MAL.

1377.
Build Your Customer Strategy: A Guide to Creating Profitable Customer Relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BAR.

1378.
Building a Corporate Internet Strategy: The IT Manager's Guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1996
Availability: Items available for loan: Institute of Management (1)Call number: 658.05 MAI.

1379.
Building and Using Dynamic Interest Rate Models by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 332.82 KOR.

1380.
Building Brand Identity: A Strategy for Success in a Hostile Marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1995
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 UPS. Not available: Institute of Management: Withdrawn (1).

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