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21.
Global Consumer Behavior by
Edition: First South Asian Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ISTE Ltd 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 GLO.

22.
Green Consumerism: Approaches and Country Experiences by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI University Press 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 GRE.

23.
Indian Consumers: Emerging Trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI University Press 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 IND.

24.
Interpreting Consumer Choice: The Behavioral Perspective Model by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 FOX.

25.
The Japanese Consumer: An Alternative Economic History of Modern Japan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2009
Availability: Items available for loan: Institute of Management (1)Call number: 339.470952 FRA.

26.
NICOM 2013 Consumer Behaviour and Emerging Practices in Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Institute of Management, Nirma University 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CON.

27.
Theory of Consumer Behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 PRA.

28.
Tilt: Shifting your Strategy from Products to Customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 DAW.

29.
Treasure Hunt: Inside the Mind of the New Consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SIL.

30.
We are Like that Only: Understanding the Logic of Consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Books India (P) Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BIJ.

31.
What's the Secret ?: To Providing a World-Class Customer Experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 DIJ.

32.
Why We Buy: The Science of Shopping by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 1999
Availability: Not available: Institute of Management: Withdrawn (1).

33.
Why We Buy: The Science of Shopping by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster, Inc. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.834 UND.

34.
Handbook of Developments in Consumer Behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucestershire Edward Elgar Publishing Ltd. 2012
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8342 HAN.

35.
HRUC Hansa Research Guide to Indian Markets by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Matrix Publishers 2012
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 381.10954 DAS.

36.
Legends in Marketing Jagdish N. Sheth Volume 1: Consumer Behavior: Conceptual Foundations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

37.
Legends in Marketing Jagdish N. Sheth Volume 2: Consumer Behavior: Empirical Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

38.
The Routledge Companion to Identity and Consumption by Series: Routledge Companions in Business, Management and Accounting
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge Taylor & Francis Group 2013
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8342 ROU.

39.
Consumer Behaviour: Insights from Indian Markets by
Material type: Film Film; Type of visual material:
Publication details: New Delhi PHI Learning Private Limited 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MC0871 .

40.
Consumer Behaviour: Applications in Marketing by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 EAS.

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