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41.
The Irrational Consumer Applying Behavioural Economics to Your Business Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Gower Publishing Limited 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 TRE.

42.
Hooked: How to Build Habit-Forming Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio/Penguin 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.575 EYA.

43.
Well Designed: How to Use Empathy to Create Products People Love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.5 KOL.

44.
People and Products: Consumer Behavior and Product Design by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 KIM.

45.
Social Networks and their Economics: Influencing Consumer Choice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.834 BIR.

46.
The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 EVO.

47.
Strong Brands, Strong Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 STR.

48.
Handbook of Culture and Consumer Behavior by Series: Frontiers of Culture and Psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 HAN.

49.
Small Data: The Tiny Clues that Uncover Huge Trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Jhon Murray Learning 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 LIN.

50.
The Routledge Companion to Ethnic Marketing by Series: Routledge Companions
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2015
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 174.4 ROU.

51.
Why People (Don’t) Buy: The Go and Stop Signals by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 CHA.

52.
The Routledge Companion to Consumer Behavior Analysis by Series: Routledge Companions in Business, Management and Accounting
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2016
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8342 ROU.

53.
Routledge International Handbook of Consumer Psychology by Series: Routledge International Handbooks
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2017
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8342 ROU.

54.
The Handbook of Brand Management Scales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ZAR.

55.
Consumer Behavior: Building Marketing Strategy by
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Private Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 HAW.

56.
Design For Behaviour Change: Theories And Practices Of Designing For Change by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom Routledge Taylor and Francis Group 2018
Availability: Items available for loan: Institute of Design (1)Call number: 658.83 DES.

57.
Consumer Behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 KRI.

58.
Consumer Behavior: A south-Asian Perspective by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BAB.

59.
Marketing to Millennials For Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.800842 PAD.

60.
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BRI.

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