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Hooked: How to Build Habit-Forming Products by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Portfolio/Penguin 2014
Availability: Not available: Institute of Management: Checked out (1).
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Strong Brands, Strong Relationships by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 STR.
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Small Data: The Tiny Clues that Uncover Huge Trends by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Jhon Murray Learning 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 LIN.
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Why People (Don’t) Buy: The Go and Stop Signals by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Palgrave Macmillan 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 CHA.
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The Handbook of Brand Management Scales by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxon Routledge 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ZAR.
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Consumer Behavior: Building Marketing Strategy by
Edition: 12th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Private Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 HAW.
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Consumer Behaviour by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 KRI.
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Consumer Behavior: A south-Asian Perspective by
Edition: 4th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BAB.
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Marketing to Millennials For Dummies by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.800842 PAD.
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