Your search returned 122 results.

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	61.	The Making of a Name by Rivkin, Steve Sutherland, Fraser Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Oxford University Press 2004 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 RIV. Place hold Add to cart (remove)
	62.	Never Mind the Sizzle... Where's the Sausage?: Branding based on Substance not Spin by Taylor, David J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester Capstone Publishing 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 TAY. Place hold Add to cart (remove)
	63.	The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Kapferer, Jean-Noel Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page India Pvt. Ltd. 2009 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP. Place hold Add to cart (remove)
	64.	Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced by Govers, Robert Go, Frank Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Macmillan 2009 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 GOV. Place hold Add to cart (remove)
	65.	Product and Brand Management by Mathur, U. C Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MAT. Place hold Add to cart (remove)
	66.	Product Policy and Brand Management: Text and Cases by Chitale, A. K Gupta, Ravi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Private Limited 2010 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHI. Place hold Add to cart (remove)
	67.	Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands by Wreden, Nick Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2005 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WRE. Place hold Add to cart (remove)
	68.	Strategic Brand Management by Elliott, Richard Percy, Larry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ELL. Place hold Add to cart (remove)
	69.	Strategic Brand Management: Building, Measuring and Managing Brand Equity by Keller, Kevin Lane Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Prentice-Hall, Inc. 2009 Availability: Items available for loan: Institute of Management (2)Call number: 658.827 KEL, ... Place hold Add to cart (remove)
	70.	Strategic Brand Management for B2B Markets: A Road Map for Oraganizational Transformation by Sarin, Sharad Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2010 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SAR. Place hold Add to cart (remove)
	71.	Strategies for Building Sustainable Indian Brands by All India Management Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 STA. Place hold Add to cart (remove)
	72.	Taking Brand Initiative: How Companies can Align Strategy, Culture and Identity through Corporate Branding by Hatch, Mary Jo Schultz, Majken Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass Publishers 2008 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HAT. Place hold Add to cart (remove)
	73.	Tata: The Evolution of a Corporate Brand by Witzel, Morgen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin Books India (P) Ltd. 2010 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 WIT. Place hold Add to cart (remove)
	74.	Trade Marks and Brands: An Interdisciplinary Critique by Bently, Lionel Davis, Jennifer Ginsburg, Jane C Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cambridge University Press 2010 Availability: Items available for loan: Institute of Management (1)Call number: 346.0488 TRA. Place hold Add to cart (remove)
	75.	Understanding Brands by Cheverton, Peter Series: The Sunday Times: Creating Success Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page India Pvt. Ltd. 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHE. Place hold Add to cart (remove)
	76.	Wowability: How to Achieve it and why it Matters by Syed, Imran Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2008 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SYE. Place hold Add to cart (remove)
	77.	Superbrands: An Insight into Some of India's Strongest Consumer Brands Vol. 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Superbrands Limited 2006 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 SUP. Add to cart (remove)
	78.	The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands by VanAuken, Brad Material type: Film; Type of visual material: Publication details: London Kogan Page Limited 2002 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MC0506 . Add to cart (remove)
	79.	The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands by VanAuken, Brad Material type: Film; Type of visual material: Publication details: London Kogan Page Limited 2004 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MC0628 . Add to cart (remove)
	80.	No cover image available Brand Positioning by Moon, Youngme E Series: Faculty Seminar Series: Great Ideas from Business Thought Leaders Material type: Film; Type of visual material: Publication details: Boston Harvard Business Review Press 2006 Availability: Items available for reference: Institute of Management: Not For Loan (2)Call number: 658.827 MCP00488 , ... Add to cart (remove)

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Your search returned 122 results.