Marketing: A Critical Introduction

By:

Hackley, Chris

Material type: Text

TextPublication details: London Sage Publications 2009Description: 186pISBN:

9781412911498

Subject(s):

Marketing

DDC classification:

658.8 HAC

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 HAC (Browse shelf(Opens below))	Available		M0027394

Total holds: 0

Marketing Studies
The Critical Standpoint
Origins and Institutions of Marketing Studies
Marketing Studies and Managerial Ideology
The Marketing Mix and the Challenge of Cultural Branding
The Strategy Discourse and Marketing Studies
Research, Theory and Resistance in Marketing Studies
The `Real World' of Marketing as Literary Construction
Consumer Rationality, Critical Theory and Ethics
Three Issues for a Critical Marketing Study

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