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Marketing: A Critical Introduction

By: Material type: TextTextPublication details: London Sage Publications 2009Description: 186pISBN:
  • 9781412911498
Subject(s): DDC classification:
  • 658.8 HAC
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.8 HAC (Browse shelf(Opens below)) Available M0027394
Total holds: 0

Marketing Studies
The Critical Standpoint
Origins and Institutions of Marketing Studies
Marketing Studies and Managerial Ideology
The Marketing Mix and the Challenge of Cultural Branding
The Strategy Discourse and Marketing Studies
Research, Theory and Resistance in Marketing Studies
The `Real World' of Marketing as Literary Construction
Consumer Rationality, Critical Theory and Ethics
Three Issues for a Critical Marketing Study

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