Marketing Ethics Vol 4: Ethical issues in Marketing
Material type:
- 9781446208106
- 658.848 MAR
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Silence Zone | Reference | 658.848 MAR (Browse shelf(Opens below)) | Not For Loan | M0036179 |
Volume VI: Ethical Issues In Marketing
55. The Image of Advertising Truth: Is Being Truthful Enough?
56. Marketing, Ethics, and Morality
57. Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility
58. Consumer Online Privacy: Legal and Ethical Issues
59. Company Advertising with a Social Dimension: The Role of Noneconomic Criteria
60. A Method for Evaluating the Ethics of Fear Appeals
61. A Framework for Personal Selling and Sales Management Ethical Decision Making
62. Marketing and the Notion of Well-Being
63. Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising?
64. Deception in marketing research: Ethical, Methodological, and Disciplinary Implications
65. What Consumerism Means for Marketers
66. The Morality (?) of Advertising
67. Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations
68. An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective
69. Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising
70. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
71. Ethical Issues in Marketing Strategy and Implementation
72. Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments
73. Ethics and Public Policy Implications of Research on Consumer Well-Being
74. Ethics in Marketing Research: Their Practical Relevance
75. The role of religiosity in business and consumer ethics: A review of the literature
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