Philosophy of Marketing Vol. 3: Alternative and Multiple Paradigms

Contributor(s):

Material type: Text

TextSeries: SAGE Library in MarketingPublication details: Sage Publications India Pvt. Ltd. 2014 New DelhiDescription: 426pISBN:

9781446274910

Subject(s):

Marketing - Philosophy

DDC classification:

658.8 PHI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.8 PHI (Browse shelf(Opens below))	Not For Loan		M0036169

Total holds: 0

VOLUME III: ALTERNATIVE AND MULTIPLE PARADIGMS

Interpretive Research: Consumer Culture Theory
29. Consumer Culture Theory (CCT): 20Years of Research
30. Putting Consumer Experience back into Consumer Research The Philosophy and Method of Existential Phenomenology
31. Towards an Epistemology of Consumer Culture Theory
32. Phenomenology and the Context of Context
Critical, Feminist, Postmodern And Post-Colonial Thought
33. The Critical Imagination: Emancipatory Interests in Consumer Research
34. Feminist Thought: Implications for Consumer Research
35. Theoretical and Philosophical Implications of Postmodern Debates Some Challenges to Modern Marketing
36. Postmodernism and Marketing: Separating the Wheat from the Chaff
37. Post-Colonialism and Marketing
Negotiating Multiple Paradigms: Justifications and Frameworks
38. Multiparadigm Perspectives on Theory-Building
39. Meta-Triangulation: Building Theory from Multiple Paradigms
40. Iterative Triangulation: A Theory Development Process Using Existing Case Studies
41. Beyond Incommensurability? Empirical Expansion on Diversity in Research
42. Incommensurable Paradigms, Cognitive Bias and the Politics of Marketing Theory

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