Grow the Pie: How Great Companies Deliver Both Purpose and Profit

Part I. Why grow the pie? Introducing the idea
1. The pie-growing mentality: a new approach to business that works for both investors and society
2. Growing the pie doesn't aim to maximise profits – but often does: freeing a company to take more investments, ultimately driving its success:
3. Growing the pie doesn't mean growing the enterprise: three principles to guide trade-offs and which projects to turn down
4. Does pieconomics work?: data – not wishful thinking – shows that companies can both do good and do well
Part II. What grows the pie? Exploring the evidence
5. Incentives: rewarding long-term value creation while deterring short-term gaming
6. Stewardship: the value of engaged investors that both support and challenge management
7. Repurchases: investing with restraint, releasing resources to create value elsewhere in society
Part III. How to grow the pie? Putting it into practice
8. Enterprises: the power of purpose and how to make it real
9. Investors: turning stewardship from a policy into a practice
10. Citizens: how individuals can act and shape business, rather than be acted upon
Part IV. The bigger picture
11. Growing the pie more widely: win-win thinking at the national and personal Levels