Creative Arts Marketing

By:

Hill, Liz

Contributor(s):

O'Sullivan, Catherine
O'Sullivan, Terry
Whitehead, Brian

Material type: Text

TextPublication details: New York Routledge Taylor and Francis Group 2018Edition: 3rd edDescription: 305pISBN:

9781138213760

Subject(s):

Arts - Management

DDC classification:

700.688 HIL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	5th Floor Reading Zone	General	700.688 HIL (Browse shelf(Opens below))	Available		M0035312

Total holds: 0

1. The Context of Arts Marketing
2. Developing Audiences
3. Marketing Research
4. Product
5. Branding
6. Pricing
7. Marketing Communications
8. Making the Arts Available
9. Marketing Planning
10. Leadership and Management

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