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Evaluation of The Impact of Direct-To-Consumer (DTC) Pharmaceutical Marketing on Brand Popularity, Consumer Awareness and Consumer Buying Behaviour for Over-The-Counter (OTC) Products

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Material type: Film

FilmPublication details: Ahmedabad Institute of Pharmacy, Nirma University, A'bad 2024Description: 76pDDC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
CD/DVD	NIMA Knowledge Centre Reference	Reference	615.4 SHA (Browse shelf(Opens below))	Not For Loan	Project Report CD		PPR01133

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Guided by Dr. Snehal Patel

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