Principles of Retailing

By:

Fernie, John

Contributor(s):

Material type: Text

TextPublication details: Routledge 2015 LondonEdition: 2nd edDescription: 349pISBN:

9781138791954

Subject(s):

Retail Trade - Management

DDC classification:

658.87 FER

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.87 FER (Browse shelf(Opens below))	Available		M0031438

Total holds: 0

1. The Retail Environment
2. Theories of Retail Change
3. Strategic Retail Marketing 1: The Strategic Planning Process
4. Strategic Retail Marketing 2: Market Segmentation and the Service Marketing Mix
5. Internationalisation of Retailing
6. Electronic Commerce and Retailing
7. Product Management
8. Offshore Sourcing and Corporate Social Responsibility (CSR)
9. Retail Logistics
10. Adding Value through Customer Service
11. Visual Merchandising and Retail Selling
12. Retail Security

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