On Purpose: Delivering a Branded Customer Experience People Love

By:

Smith, Shaun

Contributor(s):

Milligan, Andy

Material type: Text

TextPublication details: Kogan Page Limited 2015 LondonDescription: 278pISBN:

9780749471910

Subject(s):

DDC classification:

658.812 SMI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.812 SMI (Browse shelf(Opens below))	Available		M0032821

Total holds: 0

Part I: Stand Up
1. Purpose Driven
2. Purposeful Leadership

Part II: Stand Out
3. Infectious Communication
4. Distinctive Customer Experience
5. Continuous Innovation

Part III: Stand Firm
6. Cult-Like Culture
7. Distinctive Employee Experience
8. Experience Measurement
9. Never Stand Still
10. On Purpose Profile
11. How to Implement – Successfully
12. Putting the Principles into Practice

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