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Marketing Theory: A Student Text by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

Consumer Behaviour by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons, Inc. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 EVA.

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