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1.
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 659.132 MAS.

2.
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2019
Availability: Items available for loan: Institute of Management (1)Call number: 659.132 MAS.

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