Creating and Marketing New Products and Services

By:

Garcia, Rosanna

Material type: Text

TextPublication details: CRC Press 2014 Boca RatonDescription: 412pISBN:

9781482203608

Subject(s):

DDC classification:

658.575 GAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.575 GAR (Browse shelf(Opens below))	Available		M0033413

Total holds: 0

1. The Proactive New Product Development Process
2. New Product Innovation Strategy
3. Opportunity Identification and Idea Generation: The Fuzzy Front End
4. Out of the Fuzzy Front end into the Design Phase
5. The Concept Test
6. Perceptual Maps
7. Estimating Sales Potential
8. The Proactive New Product Development Process
9. Product/Market Testing
10. Launch and Beyond
11. Global New Product Development
12. Sustainability in Innovation

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