Lean Branding: Creating Dynamic Brands to Generate Conversion

By:

Busche, Laura

Contributor(s):

Ries, Eric [Series Editor]

Material type: Text

TextSeries: The LEAN SeriesPublication details: O'Reilly Media, Inc. 2015 SebastopolDescription: 278pISBN:

9789351108085

Subject(s):

DDC classification:

658.8 BUS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 BUS (Browse shelf(Opens below))	Available		M0033272

Total holds: 0

Part I: Introduction
1. What is a Brand?
2. What a Brand isn’t?

Part II: Build
3. Brand Story
4. Brand Symbols
5. Brand Strategy

Part III: Measure
6. Brand Traction
7. Brand Resonance
8. Brand Identity
9. Brand Rechannel
10. Brand Reposition
11. Brand Redesign
12. Conclusion

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