Digital Advertising

By:

McStay, Andrew

Material type: Text

TextPublication details: Macmillan Publishers Limited 2016 LondonEdition: 2nd edDescription: 221pISBN:

9781137494344

Subject(s):

DDC classification:

659.144 MCS

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.144 MCS (Browse shelf(Opens below))	Available		M0033337

Total holds: 0

1. Digital: The Capacity to Do Things They Never Could Before
2. The History and Business of Digital Advertising
3. How It Works: Standard Digital Media
4. How It Works: Non-Standard Digital Media
5. Creativity
6. Beyond Interruption: Attention, Authenticity and Being Native
7. Media Hacking
8. Adblocking and Fraud: Threats to advertising
9. Advertising to Children: Regulations and Ethics for Digital Media
10. Ad-Tech: Analytics, Big Data, Profiling and Identity
11. Emphatic Media: Emotiveillance and the Future of out of Home Advertising
12. Privacy: the Case of Mobile Apps for Android
13. Conclusions: Reconciling Art and Science in Advertising

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