E-Marketing

By:

Strauss, Judy

Contributor(s):

Material type: Text

TextPublication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2007Edition: 4th edDescription: 480pISBN:

9788131711569

Subject(s):

DDC classification:

658.8 STR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 STR (Browse shelf(Opens below))	Available		M0022248

Total holds: 0

Brief Contents
Part I: E-Marketing in Context
Chapter 1: Convergence
Chapter 2: Strategic E-Marketing
Chapter 3: The E-Marketing Plan
End of Part I: E-Marketing in Context
Part II: E-Marketing Environment
Chapter 4: Global Markets
Chapter 5: Ethical and Legal Issues
End of Part II: E-Marketing Environment
Part III: E-Marketing Strategy
Chapter 6: Marketing Knowledge
Chapter 7: Consumer Behavior
Chapter 8: Segmentation and Targeting Strategies
Chapter 9: Differentiation and Positioning Strategies
End of Part III: E-Marketing Strategy
Part IV: E-Marketing Management
Chapter 10: Product
Chapter 11: Price
Chapter 12: The Internet for Distribution
Chapter 13: E-Marketing Communication
Chapter 14: Customer Relationship Management
End of Part IV: E-Marketing Management
Appendix A: Internet Penetration Worldwide in 2004
Appendix B: Glossary
Appendix C: References

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