Legends in Marketing Jagdish N. Sheth Volume 2: Consumer Behavior: Empirical Research

Timeline
Set Introduction
Volume Introduction
Attitude and Intention
A Field Study of Attitude Structure and the Attitude-Behavior Relationship
Affect Behavioral Intention and Buying Behavior as a Function of Evaluative Beliefs
Attitudinal Theories of Consumer Choice Behaviour: A comparative analysis (with Rabi S. Bhagat and P. S. Raju)
Perceived Instrumentality and Value Importance as Determinants of Attitudes (with W. Wayne Talarzyk)
Consumer Research in Brands
Cognitive Dissonance, Brand Preference and Product Familiarity
Influence of Brand Preference on Post-Decision Dissonance
How Adults Learn Brand Preference
Brand Profiles from Beliefs and Importances
Risk and Information Processing
Perceived Risk and Difusion of Innovations
Risk Reduction Processes in Repetitive Consumer Behavior (with M Venkatesan)
Impact of Prior Familiarity and Cognitive Complexity on Information Processing Rules (with C. W. Park)
Applied Consumer Research
A Model of Primary Voter Behavior (with Bruce I Newman)
Why We Buy What We Buy: A theory of consumption values (with Bruce I. Newman and Barbara L. Gross)
Perspectives of Other Scholars
Jagdish N Sheth: Giving back generously to the profession
Jagdish N Sheth: Broad scope of contributions to marketing
Jagdish N Sheth: A gentleman and a scholar
Jagdish N Sheth: An association of 40 years
Jagdish N Sheth: Always there and just a step ahead
C Whan Park Interviews Jagdish N. Sheth
I Don't See Any Breakthrough Theory in Consumer Behavior Anchored to Learning or Motivation
About the Editors and Contributors