Portfolio Management for New Products

By:

Cooper, Robert G

Contributor(s):

Material type: Text

TextPublication details: New York Addison - Wesley Publishing Company 1998Description: 230pISBN:

9780201328141

DDC classification:

332.6 COO

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	332.6 COO (Browse shelf(Opens below))	Available		M06480

Total holds: 0

Contents:
Chapter1: The Quest for the Portfolio Management Process
Chapter 2: Portfolio Management Methods: Maximizing the Value of the Portfolio
Chapter 3: Portfolio management Methods: A Balance Portfolio
Chapter 4: Portfolio Management Methods: A Strong Link to Strategy
Chapter 5: Challenges and Unresolved Issues
Chapter 6: Managing Your Portfolio
Chapter 7: Making Portfolio Management Work for You: A Closer Look at the Portfolio Management Process
Chapter 8: Designing and Implementing the Portfolio Management Process: Some Thoughts and Tips before you Charge In
Appendixes:
A: Overhauling the New Product Process: Stage-Gate Methods – A Synopsis
B: Sample Gate 3 Screening Criteria
Reference Note

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