Global Marketing

By:

Dutta, Gautam

Material type: Text

TextPublication details: Pearson India Education Service Pvt. Ltd. 2017 ChennaiDescription: 641pISBN:

9789332530355

Subject(s):

Global Marketing

DDC classification:

658.848 DUT

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.848 DUT (Browse shelf(Opens below))	Available		M0034379

Total holds: 0

1. Global Market Participation Decisions
2. Negotiating Cultural Factors
3. Negotiating Political-Legal Factors
4. Negotiating Economic Environment
5. Deciding on International Market Section
6. Deciding on Entry Modes
7. Deciding on Product
8. Deciding on Brand
9. Deciding on Pricing
10. Deciding on Distribution
11. Deciding on Global Promotion
12. Research Agenda in Cross-border Marketing
13. Organising for Global Marketing "

There are no comments on this title.

to post a comment.