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Entrepreneurial Marketing: Sustaining Growth in all Organisations

By: Material type: TextTextPublication details: Palgrave Macmillan Publishers Limited 2016 New YorkEdition: 2nd edDescription: 388pISBN:
  • 9781137500908
Subject(s): DDC classification:
  • 658.8 CHA
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.8 CHA (Browse shelf(Opens below)) Available M0034441
Total holds: 0

1. Entrepreneurship and Market Conventions
2. Understanding the Conventional Competitor
3. Planning and Visioning
4. Entrepreneurial Marketing Strategy
5. Identifying Entrepreneurial Opportunities
6. Entrepreneurial Competence
7. Innovation
8. Technology
9. Entrepreneurial Promotion
10. Online Promotion
11. Social Media
12. Blogs, Tweets and Apps
13. Entrepreneurial Pricing and Distribution
14. Entrepreneurial Service Marketing
15. B2B Marketing
16. Small Firm Entrepreneurship
17. Public Sector

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