Entrepreneurship: New Venture Creation

By:

Holt, David H

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. 2019 NoidaDescription: 553pISBN:

9789332568730

Subject(s):

Entrepreneurship

DDC classification:

658.022 HOL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658.022 HOL (Browse shelf(Opens below))	Available		C0000275

Total holds: 0

Part I: Entrepreneurship and Free Enterprise
1.Entrepreneurship and New Venture Opportunities
2.Entrepreneurship and Innovation
3.Small Business and Corporate Entrepreneurship: Contrasting Enterprises
4.A model for New Ventures: Feasibility Planning

Part II: Product and Concept and Commercial Opportunities
5.The Product Concept and Commercial Opportunities
6.Product Protection: Patents, Trademarks and Copyrights
7.Services: The Human Side of Enterprise

Part III: Marketing and New Venture Development
8.Marketing Research for New Ventures
9.Marketing: Functions and Strategies
10.International Markets: New Venture Opportunities

Part IV: Organizing and Financing the New Venture
11.The Entrepreneurial Team and Business Formation
12.Business Acquisitions and Franchising
13.Financial Resources for New Ventures
14.Managing Growth and Transition

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