Text| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.84 KER (Browse shelf(Opens below)) | Available | M0033313 |
Chapter One: Introduction
Chapter Two: The Origins and Development of the Film Industry
Chapter Three: The development of film marketing practices
Chapter Four: Structural considerations and film marketing
Chapter Five: The film marketing mix
Chapter Six: Consumer selection of films
Chapter Seven: Film marketing materials
Chapter Eight: The film marketing calendar
Chapter Nine: Social marketing, equality and diversity: The role of film marketing
Chapter Ten: The impact of technology on film marketing practices
Chapter Eleven: Case studies
Chapter Twelve: Conclusions and recommendations
There are no comments on this title.