Understanding Communication Research Methods: A Theoretical and Practical Approach

By:

Croucher, Stephen M

Contributor(s):

Cronn-Mills, Daniel

Material type: Text

TextPublication details: Routledge 2015 New YorkDescription: 360pISBN:

9780415833110

Subject(s):

Communication - Research - Methodology

DDC classification:

302.20721 CRO

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	302.20721 CRO (Browse shelf(Opens below))	Available		M0031806

Total holds: 0

1.Introduction
2.Research Ethics
3.The Social Scientific Paradigm
4.The Interpretive Paradigm
5.The Critical Paradigm
6.Literature Review
pt. II Research Design
7.Data
8.Evaluating Research: Warrants
9.Hypothesis and Research Questions
pt. III Research Methods
10.Ethnography
11.Interviewing
12.Focus Groups
13.Qualitative Data Analysis
14.Content Analysis
15.Surveys
16.Descriptive Statistics
17.Inferential Statistics
18.Experimental Design
19.Rhetorical Criticism
20.The Process of Critique.

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