Advertising and Promotion

By:

Hackley, Chris

Contributor(s):

Hackley, Rungpaka Amy

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. 2018 New DelhiEdition: 4th edDescription: 370pISBN:

9781473997998

DDC classification:

659.1 HAC

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 HAC (Browse shelf(Opens below))	Available		M0035636

Total holds: 0

1. Advertising And Promotion Under Convergence
2. Advertising Theory
3. Brands And Promotional Communication
4. The Creative Agency Model
5. Strategy And Creativity
6. Media And Audience Planning
7. Non-Advertising Promotion
8. Global Advertising Strategy
9. Brands On The Defensive – Ethics And Regulation For Advertising
10. Advertising Research

There are no comments on this title.

to post a comment.