Rural Marketing in India: Texts and Cases

By:

Chakraborty, Debarun

Contributor(s):

Material type: Text

TextPublication details: Atlantic Publishers & Distributors (P) Ltd. 2019 New DelhiDescription: 336pISBN:

9788126928569

Subject(s):

Target Marketing - India

DDC classification:

658.804 CHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.804 CHA (Browse shelf(Opens below))	Available		M0036093

Total holds: 0

1. Rural marketing :A Snapshot
2. Rural marketing : changes, Challenges and environment
3. Rural consumer behavior, retailing and strategies
4. Role of information and communication technologies in rural marketing
5. Agricultural marketing
6. Agricultural marketing infrastructure in India
7. Livestock marketing
8. Non- livestock marketing
9. case studies

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