Mass Communications and Media Studies: An Introduction

By:

Paxson, Peyton

Material type: Text

TextPublication details: Bloomsbury Academic Publishing 2018 New YorkEdition: 2nd edDescription: 321pISBN:

9781501329982

Subject(s):

Mass media

DDC classification:

302.23 PAX

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	302.23 PAX (Browse shelf(Opens below))	Available		M0036348

Total holds: 0

Part I: An Overview of Mass Communications and Media Studies
1. Mass Communications and Contemporary Culture
2. Media Studies and Media Literacy
3. Advertising
Part II: Traditional Media
4. Print Media
5. Movies and Video
6. Radio and Music
7. Television
Part III: Emerging Media
8. The Internet
9. Interactive Media
Part Four: Changes, Trends, and the Future
10. Disaggregation and Convergence
11. Mass Communications and the Legal Environment
12. Globalization

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