Bridging Disciplinary Perspectives of Country Image Reputation, Brand and Identity

Contributor(s):

Material type: Text

TextPublication details: Routledge Taylor and Francis Group 2019 New YorkDescription: 309pISBN:

9781138281356

Subject(s):

National Characteristics

DDC classification:

320.54 BRI

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	320.54 BRI (Browse shelf(Opens below))	Available		M0035344

Total holds: 0

1. Charting the landscape in research on country image, reputation, brand, and identity: A trans-disciplinary overview
Part I Business Studies
2. Country, Product-Country, Country-of-origin, or Place Image? Perspectives on a Perplexing Theme: Place-Product Associations and Their Effects
3. The role of country images in international marketing: Country-of-origin effects
4. Nation Branding, Product Country Images, and Country Rankings
5. Evaluation of nation brand indexes
Part II Social Psychology
6. National Identity and Collective Memory: A Social Psychological Perspective
7. Mediating' national anxieties via stereotyping the French 'threatening Other': Analysis of the 2011 Rugby World Cup in New Zealand media coverage
8. National stereotypes in Central Europe: Their accuracy, convergence and mirroring

Part III: Sociology and Political Science
9. The Global Construction of National Reputation
10. World Opinion, Country Identity, and Country Images: Some Reflections
11. Mediated Public Diplomacy as a Function of Government Strategic Issue Management
12. Country Image in Public Diplomacy: From Messages to Relationships
Part IV: Communication Science
13. Media influence on the public's perceptions of countries: Agenda setting and international news
14. Talking at Audiences: Networking and Networks in Country Images
15. Analyzing Value Drivers and Effects of 4D-Country Images on Stakeholders' Behavior Across Three Different cultures
Part V: Bridging disciplinary perspectives
16. Epilogue: Bridging disciplinary perspectives about country

There are no comments on this title.

to post a comment.