Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More

By:

Leboff, Grant

Material type: Text

TextPublication details: Kogan Page Limited 2016 LondonDescription: 208pISBN:

9780749475079

Subject(s):

Electronic Commerce - Internet Marketing

DDC classification:

658.872 LEB

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 LEB (Browse shelf(Opens below))	Available		M0036359

Total holds: 0

1. Why embracing the social web is vital
2. How the sales role changes in a digital environment
3. Preparing to go online
4. The lead generation model in a digital world
5. Measuring the new Digital Sales Funnel
6. Creating value – the how and why of content
7. The journey from engagement to opportunity
8. Getting noticed
9. Tools and platform

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