Translating Promotional and Advertising Texts

By:

Torresi, Ira

Material type: Text

TextPublication details: London Routledge 2021Edition: 2nd edDescription: 211pISBN:

9781138566057

Subject(s):

Translating and Interpreting

DDC classification:

418.02 TOR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	418.02 TOR (Browse shelf(Opens below))	Available		M0043139

Total holds: 0

1 Introduction: Why a Book on the Translation of Promotional Texts?
2 Promotional Translation and Professional Practice
3 Key Issues in Promotional Translation
4 Translating Self-Promotion
5 Translating Business-to-Business Promotion
6 Translating Institutional Promotion
7 Translating Business-to-Consumer Promotion

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