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When It Clicks: Field Notes from India's E-Commerce Revolution

By: Material type: TextTextPublication details: Pan Macmillan India 2019 New DelhiDescription: 156pISBN:
  • 9789386215826
Subject(s): DDC classification:
  • 381.1420954 PAN
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 9th Floor Reading Zone General 381.1420954 PAN (Browse shelf(Opens below)) Available M0043028
Total holds: 0

1. Laying ther foundations
2. The IRCTC experience
3. Introducing e-commerce to India’s bricks and mortar economy
4. Ecommerce and the travel trade
5. Makemy trip and yatra: two case studies
6. Some theories on ecommerce
7. Why software projects fail and other lessons
8. Beyond commerce
9. The larger question
10. Conclusions

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