Social Media Marketing: The Next Generation of Business Engagement

By:

Evans, Dave

Contributor(s):

Mckee, Jake

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. 2010 New DelhiDescription: 388pISBN:

9788126531493

Subject(s):

DDC classification:

658.872 EVA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 EVA (Browse shelf(Opens below))	Available		M0032256

Total holds: 0

Part I: Social Business Fundamentals
1. Social Media and Customer Engagement
2. The New Role of the Customer
3. Build a Social Business
4. The Social Business Ecosystem

Part II: Run a Social Business
5. Social Technology and Business Decisions
6. Social Analytics, Metrics, and Measurement
7. Five Essential Tips

Part III: Social Business Building Blocks
8. Engagement on the Social Web
9. Social CRM
10. Social Objects
11. The Social Graph
12. Social Applications

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