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Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management

By: Contributor(s): Material type: TextTextPublication details: Harvard Business Review Press 2006 BostonDescription: 289pISBN:
  • 9781591397663
Subject(s): DDC classification:
  • 658.87 RAN
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.87 RAN (Browse shelf(Opens below)) Available M0032241
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1. The promise of channel stewardship
2. Mapping an industry
3. Building and editing the channel value chain I: the key principles
4. Building and editing the value chain II: a framework for getting started
5. Aligning and influencing the channel value chain I: the concept of power
6. Aligning and influencing the channel value chain II: focusing on performance
7. Stewardship in action I: supplier case studies
8. Stewardship in action II: the intermediary's perspective
9. Stewarding multiple channels
10. The challenges and opportunities of the Internet as a channel
11. Integrating the Internet into the multiple-channel solution
12. Strategy and implementation of channel stewardship

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