Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management
Material type:
- 9781591397663
- 658.87 RAN
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.87 RAN (Browse shelf(Opens below)) | Available | M0032241 |
1. The promise of channel stewardship
2. Mapping an industry
3. Building and editing the channel value chain I: the key principles
4. Building and editing the value chain II: a framework for getting started
5. Aligning and influencing the channel value chain I: the concept of power
6. Aligning and influencing the channel value chain II: focusing on performance
7. Stewardship in action I: supplier case studies
8. Stewardship in action II: the intermediary's perspective
9. Stewarding multiple channels
10. The challenges and opportunities of the Internet as a channel
11. Integrating the Internet into the multiple-channel solution
12. Strategy and implementation of channel stewardship
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