Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management

By:

Rangan, V. Kasturi

Contributor(s):

Bell, Marie

Material type: Text

TextPublication details: Harvard Business Review Press 2006 BostonDescription: 289pISBN:

9781591397663

Subject(s):

DDC classification:

658.87 RAN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.87 RAN (Browse shelf(Opens below))	Available		M0032241

Total holds: 0

1. The promise of channel stewardship
2. Mapping an industry
3. Building and editing the channel value chain I: the key principles
4. Building and editing the value chain II: a framework for getting started
5. Aligning and influencing the channel value chain I: the concept of power
6. Aligning and influencing the channel value chain II: focusing on performance
7. Stewardship in action I: supplier case studies
8. Stewardship in action II: the intermediary's perspective
9. Stewarding multiple channels
10. The challenges and opportunities of the Internet as a channel
11. Integrating the Internet into the multiple-channel solution
12. Strategy and implementation of channel stewardship

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