Independent Luxury: The Four Innovation Strategies To Endure in the Consolidation Jungle

By:

Hoffmann, Jonas

Contributor(s):

Lecamp, Laurent

Material type: Text

TextPublication details: Palgrave Macmillan 2015 New YorkDescription: 252pISBN:

9781137481443

Subject(s):

Small Business Marketing
Luxury Goods Iindustry
Strategic Planning

DDC classification:

658.4063 HOF

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.4063 HOF (Browse shelf(Opens below))	Available		M0032537

Total holds: 0

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2. Last Chance for Knysna: Innovation
3. Back to the Roots
4. Code Breakers
5. Eagle in the Aquarium
6. Game Changers
7. Applying the BA2RE Luxury Strategy Approach to the Creation and Development of Encelade

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