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1.
Macmillan Dictionary of Marketing and Advertising by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire Macmillan Press Ltd. 1990
Availability: Items available for loan: Institute of Management (1)Call number: 658.803 BAK.

2.
Marketing: An Introductory Text by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire Macmillan Press Ltd. 1971
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BAK.
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3.
The Marketing Book by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BAK.

4.
Marketing Theory: A Student Text by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8001 MAR.

5.
Marketing: Theory and Practice by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan India Ltd. 1995
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

6.
Product Strategy and Management by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson Education Asia Pte. Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.56 BAK.

7.
The Strategic Marketing Plan Audit: A Detailed, Top Management Review of Every Aspect of Your Company's Marketing Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge Strategy Publications Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 BAK.

8.
Marketing: Critical Perspectives on Business and Management Vol. - I by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2001
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 BAK.

9.
Marketing: Critical Perspectives on Business and Management Vol. - II by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2001
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 BAK.

10.
Marketing: Critical Perspectives on Business and Management Vol. - III by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2001
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 BAK.

11.
Marketing: Critical Perspectives on Business and Management Vol. - IV by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2001
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 BAK.

12.
Marketing: Critical Perspectives on Business and Management Vol. - V by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2001
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 BAK.

13.
Marketing Theory: A Student Text by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

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