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1.
Principles of Marketing by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Foresman and Company 1986
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KIN.

2.
Principles of Marketing by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Foresman and Company 1990
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KIN.

3.
Cases in Marketing Management by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin 1997
Availability: Items available for loan: Institute of Management (2)Call number: 658.8 BER, ...

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